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Sr Communication Specialist - Residential Email Marketing Manager

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Juno Beach, FL
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Sr Communication Specialist - Residential Email Marketing Manager','1201319','!*! 
The Residential Email Marketing Manager serves as the leader, manager and primary owner for all email marketing programs and initiatives targeting our residential customers.  This position is accountable for defining, developing and implementing consumer email strategies and programs that span the user lifecycle from acquisition to retention.  The successful candidate must have strong experience in customer segmentation, targeting, and multi-channel campaign development in addition to consumer marketing experience.  Specific responsibilities include strategic communication planning, message development, writing, using research and analytics to drive planning and messaging, following and improving upon established processes, strong project management, building and maintaining great relationships with clients and co-workers and communicating effectively with them, using quantifiable metrics to track performance and progress.  Responsibilities are varied and complex and include frequent cross-functional interactions.
Key responsibilities include but are not limited to:

Drive the email marketing strategy and hands-on execution of tactics
Develop high impact, full lifecycle programs that are relevant and appealing to target audience
Develop plans to improve customer acquisition, retention and reactivation through the implementation of online programs with a focus on maintaining high customer engagement
Partner with email vendor to develop new strategies to improve overall channel performance, increase efficiencies and streamline cost
Develop digital content strategy to support email campaigns and marketing automation initiatives
Implement best practices and provide regular reporting, metrics and program analysis for continuous improvement
Leverage database to analyze campaign results, drive segmentation, message testing, and performance metrics to improve the effectiveness of the email marketing program
Conduct regular email tests for constant improvements in messaging and functionality
Develop and maintain email editorial and deployment calendar
Serve as editor for copy and design to ensure consistency with brand
Develop and maintain email channel guidelines
Leverage social media tools to support business initiatives
Collaborate with Information Technology team to design, develop and maintain technical framework to support email initiatives','','!*! 

5 years in online marketing with an emphasis on consumer email marketing and / or direct marketing experience
Bachelors degree in Marketing, Business, Communication, Journalism or related fields
Excellent client-management, communication (verbal and written) and analytical skills
Expected to demonstrate written communication proficiency through writing test
Must demonstrate expertise in the development and disciplined execution of strategic communication plans using research and audience insight to develop key messages
Strong quantitative and analytical skills including fluency in A/B and multivariate testing and segmentation methodologies
Demonstrated project management skills with ability to develop and implement marketing strategies and assess marketing performance in a cross functional environment
Ability to multitask and maintain high performance under extreme pressure in a dynamic, fast-paced environment
Ability to follow critical business processes to ensure quality and timely execution of initiatives','Effective Written Communications:Competent;Effective Verbal Communications:Competent;Bachelor's - Sciences:Yes;Bachelor's - Arts:Yes;','','Exempt','Full-time','Marketing/ Sales','Florida Power & Light Company','USA-FL-Juno Beach','','NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, physical or mental disability, veteran status or any other basis prohibited by applicable law. NextEra Energy strives to foster a diverse and inclusive workplace.','Sr Communication Specialist - Residential Email Marketing Manager

Company info

Florida Power & Light Company (FPL Group Company)
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