Job Title: Regional Director of Communications
Area of Interest: Communications & Media Relations
Education: Bachelor’s degree in Communications, Journalism, Public Relations or related filed or combination of education and experience, which would provide an equivalent background.
Experience: 5 years of demonstrated experience handling media relations. Demonstrates strong project management skills. Experience managing multimedia, video and print production required. Ability to identify a newsworthy story, write effectively and quickly. Experience using Facebook,Twitter, and other social media platforms.
Management Experience: Preferred 2 to 4 years supervisory experience.
Language: Bilingual a plus.
Skills and Abilities: Excellent interpersonal, verbal and written communications skills. Must be able to multitask, meet deadlines and work collaboratively with individuals at all levels of the Chapter and National Headquarters. Advanced knowledge of the capabilities and limitations of social media platforms. Participates in the development of strategies to achieve organizational goals. Demonstrated analytical and decision-making skills to develop creative processes for continuous program or service improvements.
Other: Intermediate level proficiency with MS Office software, including Word, Excel, PowerPoint and Outlook. Proficiency with Video and Editing Software, HTML
Travel: May involve travel.
Essential Functions/Physical Requirements:
Depending on work assignment, may require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk and manipulate (lift, carry, move) light to medium weights of up to 20 pounds. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and read technical information. Overall mobility is essential. May include sitting for long periods of time, driving a vehicle and working under challenging conditions.
Work is performed indoors with some potential for exposure to safety and health hazards related to
emergency services relief work. May travel and participate in meetings and conferences throughout
Chapter jurisdiction, state and Red Cross system. Because the Red Cross is a disaster response
organization, staff may be asked to be on 24-hour call during period of major disaster.
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities and duties required.
Plans, recommends, implements and participates in the development of internal and external communication strategies that support Chapter and National key initiatives and objectives. Responsible for raising the local visibility of the Red Cross to help the community understand how to access local Red Cross services and support its mission. Potentially will work directly with the marketing group and assist with various marketing campaigns.
1. Establishes and implements program/service goals, objectives, policies, and procedures. Implements and coordinates the day-to-day functions that support the assigned program or service. Handles relationships with local print and broadcast media outlets. Supports Chapter leadership with messaging and presentations. Works closely with leadership to develop a consistent brand identity for Red Cross within the Chapter’s jurisdiction. Supports crisis communications planning and response.
2. Participates in the hiring, training, coaching, counseling and performance evaluation of employees and volunteers. Participates in the development of and sets individual and departmental team goals and manages/drives change. Allocates and directs resources, including assigning work, to deliver program or service effectively and efficiently
3. Develops and produces key communication vehicles and materials, including press releases, web strategies, op-eds, talking points. Also manages approval process for materials. Drives earned media coverage for fundraising programs and initiatives. Ensures distribution of nationally developed press materials to local media to raise local visibility for major corporate initiatives – For example: Holiday Giving Campaign, Holiday Mail for Heroes and other programs.
4. Establishes and implements program/service goals, objectives, policies, and procedures.
5. Monitors program outcomes and results to reinforce organizational accountability. Collaborates on the Disaster Public Affairs activities.
6. Develops and conducts trainings/presentations to promote Red Cross services and programs to community.
7. Develops and cultivates professional relationships with key internal & external partners/organizations. Attends community meetings and events to facilitate exchange of information and resources within Chapter’s jurisdiction.
8. Maintains positive relationships with members of the media and works with Chapter leadership and other staff to maintain these relationships.
9. Develops and maintains a Disaster Public Affairs capacity within the Chapter including the ability to communicate with clients and donors about local and national disasters. Participates in Disaster Public Affairs deployments beyond the Chapter.
10. May be responsible for directly supervising other full time and part time employees. May hire, train, coach, counsel and evaluate performance of direct reports and volunteers or give significant recommendations as to those supervisory actions.
11. It is the responsibility of all Red Cross staff members to recruit, train and work with volunteers and to treat all clients, volunteers, guests, and other employees in a courteous and respectful manner at all times while maintaining a cooperative atmosphere for everyone. It is expected that each member of the regional management team to work with a volunteer counterpart to ensure key volunteers are utilized and ensure depth within the function.
12. Carries out any additional assignments required to fulfill the Mission of the American Red Cross.
Requisition Number: CHAP23174
Chapter Code - Chapter Description:
If this is a Chapter Position then select the Chapter - Chapter Description C - Chapter Opportunity
Business Unit: CHAP - Division 3 - West Gulf
Country: United States
City: Oklahoma City
Full Time / Part Time: Full Time
Shift: 1st - First Shift
Work Schedule: 8am-5pm
Percentage of Travel: 10% - 25%
Relocation Eligibility: No