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Job Details

Marketing Content Creator 603582

Company name
Northern Arizona University

Flagstaff, AZ

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Job Description
Reporting to Writing and Editing manager, this position will be located in University Marketing. This role requires development of written marketing content for all media. The position coordinates and oversees marketing operations and collaborates with units across the institution to develop relevant, appealing content for implementation of marketing plans. The employee in this position has experience in professional writing for marketing publications and possesses excellent writing and editing skills.

The content writer is responsible for:

Supporting University Marketing’s strategic marketing communications and brand development effort by developing original and repurposed content, including content for digital and print media publications, advertising and promotion copy, and more.
Collaborating with account managers to develop relevant, appealing content that allows effective implementation of marketing plans and editing existing marketing content
Working collaboratively with others in the department and following strategy directions from the Writing and Editing Manager and Associate Director for Creative Strategy to implement brand platform message translation across all distribution channels for all internal and external audiences
Ensuring consistency and integrity of the brand message across all marketing platforms
Assisting in creating and facilitating training opportunities for the university on effective marketing communications and standards adopted in the writing style guide
Assisting in development and coordination of marketing research for testing message effectiveness and using data to inform best practices in marketing communications
Contributing as a team member to advance the priorities of the unit and university

Managing projects as assigned by the Writing and Editing Manager

Job Requirements
Knowledge Skills and Abilities

Excellent editing skills: grammar, spelling, and proof-reading skills
Demonstrated ability to communicate effectively in written, oral, and digital formats
Demonstrated professional writing skills and the ability to adapt style to a variety of topics and situations
Knowledge of web writing principles
Experience in magazine and book publishing
Demonstrated ability to translate academic content to non-academic audiences
Demonstrated project management skills and ability to communicate expectations and outcomes to a variety of audiences
Ability to work successfully with faculty, staff, higher education leadership, and other constituents
Knowledge of marketing practices and principles
Critical thinking skills
Strong interpersonal skills
Experience in project management and project management systems
Experience working with graphic designers, photographers, and videographers
Knowledge of supervisory practices and principles
Ability to work effectively with people from a variety of culturally diverse backgrounds

Minimum Qualifications

Bachelor’s degree in English, journalism or related field and a minimum of 10 years of professional writing experience, including marketing or communications experience
Well versed in the conventions of AP and The Chicago Manual of Style

Preferred Qualifications

Master’s degree in English
Experience in higher education
Strong background in writing/ editing and visual arts 

Company info

Northern Arizona University
Website :

Company Profile
Northern Arizona University's mission is to provide an outstanding undergraduate residential education strengthened by research, graduate and professional programs, and sophisticated methods of distance delivery. NAU is a high research university with its main campus located on 740 acres in Flagstaff, Arizona. With online classes, the competency-based program Personalized Learning and more than 30 community campuses located throughout Arizona, including NAU-Yuma and NAU-Yavapai, Northern Arizona University brings education within your reach.

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