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Job Details

Associate Copywriter

Company name
Critical Mass Inc

New York City, NY, United States

Employment Type

Advertising, Journalism

Posted on
Mar 17, 2023

Apply for this job


The Trailhead program is the start of your epic journey at Critical Mass. During your initial 12-weeks, you will embark on a custom-built learning journey to understand what we do, who we are, and how we make award-winning work with our clients. Our goal is to integrate you into the amazing work we do here at Critical Mass, and support you as part of the team to grow your career with us!

Our Summer 2023 Trailhead Cohort commences June 5, 2023.

All applications are reviewed on a rolling basis and the hiring location for this role is still being finalized.

As an Associate Copywriter, you are a storyteller who loves to collaborate with creatives and

strategists to bring a digital voice to life. You’ve got the basics of site copy, banner ads, direct e-

mails, interactive scripts, and other online marketing. Copy is your comfort-zone, but you’ve got

a well-rounded knowledge of the broader industry—social media, usability, online marketing,

and traditional advertising. Grasping communication challenges and devising imaginative

solutions that are both brilliant and on-brand is what you do.

You will:

• Collaborate with creative team members to determine the conceptual and copy direction.

• Participate in strategic brainstorming, campaign development, creative brief development

and creative execution of campaigns.

• Interact with project teams to understand business objectives and audience demographics.

• Translate creative direction and copy points from creative briefs into engaging and

effective copy concepts.

• Maintain high standards of copywriting and exercise quality control.

• Work on multiple projects simultaneously.

You have:

• Experience as a copywriter in an agency environment—including experience with

interactive media and direct marketing.

• A keen enthusiasm for and demonstrable understanding of Web trends and technologies.

• Exceptional writing skills, including the ability to write in a range of voices and styles for

varied projects with diverse audiences.

• An ability to work on multiple projects simultaneously and effectively juggle diverse

writing demands.

• Demonstrated communication skills and an eye for detail.

Critical Mass’ Hybrid Work Expectation for the Trailhead Talent:

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our Trailhead Talent is the future of our organization, and we want to set you up for long-term success. In an effort to do so, we’d like to establish the expectation that you plan to work from an office on Tuesdays & Thursdays. The ask stems from our want to:

Strengthen opportunity for continuous learning

Improve collaboration and team relationships

Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus, we provide at CM. We understand that not everyone may feel comfortable with this expectation so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

If you have questions, you can email:

The salary range for this role, based in New York, is generally $65,000,

not including a discretionary bonus

, and we continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs


We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based:

If Canada based:

If U.K. based:

Company info

Critical Mass Inc
Website :

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