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Director of Content Marketing

Location
Chicago, IL

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Job DescriptionnSMS Assist is looking for au00a0Director of Content Marketingu00a0to join our growing team!nu00a0nThe Director of Content Marketing is responsible for collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet business objectives. The role requires a brand publisher mindset: create the content our audiences need and then to optimize the path to conversion.nu00a0nThis is an entrepreneurial and managerial role in a growing team and will report directly to the CMO. The Director of Content Marketing will create an approach to write, edit, source, develop and amplify a stream of thought leadership content, including video u2013 proactively driving strategy and the formation of cross-organization relationships to accomplish goals. The Director of Content Marketing will own development and content creation for website, client-facing newsletters, blogs, white papers, webinars, research reports, infographics, case studies, social media channels, and more.nu00a0nCore Responsibilitiesnu00a0nu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Management of Marketing Campaigns:u00a0responsible for developing, coordinating and optimizing a variety of marketing campaigns including website content, case studies, email, social and digital. Ability to adapt quickly changing priorities of the organization and prioritize initiatives accordingly.nu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Content Marketing: assist with building and managing an editorial calendar that engages a qualified audience. Help manage a range of content from website, landing pages, blog posts, training guides, whitepapers, e-books, social posts, emails, newsletters, ads, testimonials and more. Able to bring to life inspiring content with interesting viewpoints, data, and industry trends.nu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Marketing Automation Platform Management:u00a0work within our marketing automation platform, HubSpot, to launch, track, analyze and optimize our marketing initiatives.nu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Online Reputation Management:u00a0Manage Awards, PR calendar, and Executive Speaking program. Work with our Online Reputation Management software to manage the companyu2019s online reputation and ensure both positive and negative feedback are handled appropriately.nu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Social Media:u00a0Develop and oversee social media program.nu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Editorial requirements:u00a0include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent in brand voice, style and tone.nu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Editorial calendar:u00a0organizational workflows must be developed and managed.nu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Channel management:u00a0of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why.nu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Measurement and optimization of the program will be required on a regular and ongoing basisnu00a0nKey Competenciesnu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0A team player, able to earn the confidence of othersnu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Appetite for innovative technology, fast-changing business environment, data-driven decision makingnu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Ability to multi-task effectively and adapt to quickly changing prioritiesnu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Action-oriented, results-focused and metrics-drivennu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0High organizational and time-management skillsnu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Skillful, creative and thoughtful writer with attention to detailnu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Ability to swiftly interpret feedback and execute accordinglynu00a0nEducation and Experiencenu00a0nu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Bacheloru2019s degree in Marketing, Communications, Journalism, Writing, or equivalentnu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a010 years of professional marketing experiencenu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Previous experience using a marketing automation platformnu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Previous experience managing a team of 5 nu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and salesnu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Basic understanding of various marketing channels (email, social, paid, direct mail, SEO, etc.)nu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Experience creating content for the web and growing a social audiencenu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Editorial mindset that seeks to understand what audiences consume and how to create itnu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Ability to analyze and present content and social performancenu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Experience with WordPress, Google analytics, and the top social channelsnu00a0nAdditional Requirementsnu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities, and schedule may change at any time with or without notice.nu00a0nJob Classificationnu00a0nu00b7u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0This is a full time, exempt positionnu00a0nSMS Assist is an Equal Opportunity Employer (EOE) that welcomes and encourages all applicants to apply regardless of age, race, color, religion, sex, sexual orientation, gender identify and/or expression, national origin, disability, veteran status, marital or parental status, ancestry, citizenship status, pregnancy or other reasons prohibited by law.nThis position is not eligible for visa sponsorship.,

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