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Social Media Marketing Specialist

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New Providence, NJ

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Are you ready to take advantage of a unique opportunity to challenge yourself and propel your career forward alongside with the team of similar-minded experts? As a Social Media Marketing specialist, your role is geared around creating and delivering great content to spark conversations and drive awareness and interest in EverythingBenefits and our solutions using the digital media. You will play a key role in product positioning, messaging, and broadcasting for entering new vertical markets, distribution channels and product launches. Located in New Providence, New Jersey, EverythingBenefits™ is a fast-growing technology company focusing on delivering software solutions that address the evolving needs of the benefits landscape. This much sought after space presents the chance to work with employers, employers, channel partners, brokers, and insurance providers. Our philosophy is simple, Technology should make your life simpler, more rewarding and enjoyable! Responsibilities: Research various market segments and verticals to build a rich content/editorial calendar plan to effectively message to different audiences, while understanding the difference between direct customers and channel partners (blog posts, ebooks, webinars, etc) Leverage existing media relationships and cultivate new contacts Execute on the content plan through campaigns, programs, and experiments based on conceptual direction and frameworks to drive awareness and interest in our solutions Drive and nurture inbound leads from the target audience to our sales team Collaborate cross-functionally with designers and writers to support the production of digital assets or have the ability to push projects through with your own creative skill Help ensure the creation of a productive and predictable marketing funnel that drives both quantitative and qualitative results to the sales team Establish an accurate set of metrics to track effectiveness of campaigns and continually refine our lead generation process Requirements: BA/BS degree in journalism or communications or equivalent working experience Must have strong knowledge and extensive use of HubSpot or Marketo platform 1-3 years of experience in digital marketing evidenced by the samples of work to be provided as well as well-designed/followed common social media profiles Excellent written and verbal communication skills as there is a great amount of writing and presenting ideas in this role

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