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Job Details

Copywriter Global Employment Brand

San Francisco, CA

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We're looking for a great writer who has experience working in digital, film, advertising campaigns, and other marketing initiatives. A creative problem solver who is passionate about making the technical feel human and authentic. Working alongside producers and designers, you will help create concepts and be the voice of Facebook's employment brand.
You're perfect for this role if you are versatile, you're able to plan and write content for web and mobile interfaces, including interaction flows, compelling human stories, and team/role introductions, as well as apply consistent standards and elevate the overall quality of our work. You love both high-level strategy and hands-on writing and editing for web and mobile experiences; understand design thinking and user experience and thrive in a flat, fast-moving organization that uses light-weight process to have a huge impact.
If you have a track record of building compelling marketing content, excellent writing skills, and have creative ideas that you can resourcefully execute on in a fast-paced environment, this is the role for you. Optimism, problem solving, and the ability to successfully navigate ambiguity is a must.
You'll craft copy for (****our flagship Facebook Careers site—a project that requires strategic planning, cross-functional coordination, and hands-on writing
You'll contribute to copy standards and ensure our digital writing maintains a human and approachable voice and tone
You'll write copy for campaigns on Facebook, Instagram, LinkedIn, and Glassdoor and help create scripts for film
You'll partner with a highly cross-functional team of marketers, creative partners, and recruiting contacts, all working together to bring our ideas to life. To be effective in this role, you'll need to understand and articulate Facebook's career opportunities, our people, and the work they do
You'll proactively find new opportunities to inspire candidates to engage with our employment brand
Writing for film, mobile, web, social, internal communications, and more
Lead and execute the evolution of our brand voice
Work collaboratively within a cross-functional team environment
Communicate complicated technology topics in clear, concise ways to technical and non-technical audiences
Work on our Facebook Careers website – including monthly content review and updates, drafting new content for all pages
Work on blog development by creating templates for different story types and partner with brand managers to develop more compelling content
Curate content and quotes from public sources that our team could repurpose on all employment brand channels
General content review/editing – style, punctuation, tone, grammar, privacy on all external-facing brand materials, including partnering with our Global Community Manager on social media posts
Review content used on event materials – job cards, splash event pages, posters. Create a library of content for recruiters to pull from
Provide guidance on job descriptions
Partner with Communications team to develop a Messaging Guide for each Recruiting pipeline and region
Create quarterly talking points for recruiters and sourcers based on market trends, company performance, hiring goals/targets
Work directly with brand managers to plan for, write, and edit marketing content
Be an advocate for a consistent voice across all of Facebook Recruiting
Build awareness of the importance of quality writing and communication in Recruiting organization
5 years experience in a copywriting, brand or business writing role for global brands
Writing samples or portfolio link (applications submitted without writing samples or portfolio link will not be considered)
Experience writing copy for ad campaigns and websites
Experience overseeing ideas from inception to launch
Experience receiving feedback and coming up with solutions that retain the integrity of the ideas
Experience self-initiating projects
Experience balancing multiple projects at the same time
Experience working in a data-driven environment
Experience Level:
San Francisco CA
12 months
Pay Rate:

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