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Job Details

Digital u0026 Social Media Communications Manager

McLean, VA

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A mutually rewarding experience.
Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.
Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.
About Mars, Incorporated 
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
Digital & Social Media Communications Manager
Location: Mars Hub site (McLean, VA, New Jersey, Chicago, London) or New York
Job Purpose:
Mars has been on a reputation journey as family-owned company.  Our reputation is evolving from a company known only
by our best-loved brands, to a company that is increasingly recognized for what it is: a forward thinking, mutual company that extends a world of opportunity to the Associates we employ.
As a member of the Corporate Affairs team, this Associate will work closely with the Director of Mars Social & Digital Communications to develop strategy and execute a plan that will build positive awareness for Mars, Incorporated.  The incumbent will be responsible for the day-to-day content development and communications for the Mars, Incorporated digital properties, including the website, social media and other digital channels that help build awareness and a positive reputation for the Mars global brand. He/she will identify and implement best-in-class practices in media and digital strategies. He/she will also work closely with Mars’ four business segments and  markets around the world to deliver relevant content and help enable them to deliver against it’s the social and digital strategies.  
Key Responsibilities:
Enhance Social & Digital Channel Strategy
Work with the Director of Mars Social & Digital Strategy, continue to develop and hone the Mars, Incorporated social and digital strategy that will enhance our corporate reputation
including but not limited to sustainability, Mars as a great place to work, showcasing Mars as a growing and diverse business, food safety and security, and Corporate Social Responsibility.
Content Development
& Measurement
Support the activation of integrated communication and major reputation driving moments for Mars globally. Create and manage a daily editorial calendar for Mars global social media properties and the newsroom for in coordination with agency partners. Write blogs, content, news stories and social media posts as needed. Develop creative as needed for social media and web properties such as GIFs, designed static photo cards and occasional short videos. Help ensure our property has a consistent tone of voice and
communication style across the site and work with key internal stakeholders to help refine or write copy for the website as needed. Partner with the internal communications team to link our external day-to-day editorial calendar with internal communication properties, such as the company intranet and internal social media promotion. Measure digital and social media properties to help achieve key reputation business objectives.  
Equip & Enable Mars Markets
– Equip our segments and markets to leverage social and digital content and activate locally and ensure strong relationships with top 15 markets. Coordinate daily social media posts, leveraging Associate generated content, collecting photos and stories from Mars global segments and markets as needed. Share ongoing social media content calendars with segment and markets to help empower them to create and share more Mars global stories locally on their website and social media properties. Manage the storage of social media templates and web assets on an internal channels for accessibility to teams globally.
Issues Management –
Work with Corporate Affairs teams (External Communications, Internal Communications, Public Affairs and global businesses/segments) as needed to help manage Mars Inc. crisis with social and digital properties. When appropriate, align with other Mars segments, and working groups.
Job Qualifications:
Education (Minimum):      
Bachelor’s Degree required (Communications, Journalism or related field strongly preferred).
Experience (Minimum Needed):           
5-8 years experience in digital with marketing agencies and/or internet organizations preferred. Social & Digital. Experience working for or within a global organization preferred.
Skills and Competencies
Extensive experience with social media platforms including Facebook, Twitter, Pinterest, Tumblr, YouTube, WeChat, Snapchat and Instagram.
Knowledge and some experience implementing paid social media, paid search and search engine marketing (SEM) programs.
Deep insights into social media landscape, quick and responsive to social trends and hot topics, able to capture the moments into creative ideas under branding guidelines.
Strong written communication and copywriting skills, particularly social media with the ability to write compelling copy on the fly.
Knowledge of measurement in the digital space and how to track program success in social media and on digital properties.
Ability to use design programs such as Illustrator or Photoshop to help create or edit communications for digital.
Ability to manage diverse and broad range of subject matter, issues and situations.
Budget and agency management experience a plus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
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