Deloitte Development, LLC
Grand Rapids, MI, United States
Advertising, Journalism, Writing, Pr, Marketing
Jan 16, 2022
Senior Copywriter, Demand Generation—Deloitte’s Green Dot Agency
Senior Copywriter, Demand Generation-Deloitte's Green Dot Agency
We're looking for a senior copywriter with a passion for creating powerful copy that inspires action. You obsess over email subject lines and CTAs, craft smart headlines that drive clicks, and love optimizing content based on data and insights. You don't just have your eye on the bottom line-you're also a conceptual thinker, able to translate complex offerings into simple, compelling ideas. You're customer obsessed and able to translate persona and audience strategies into content that moves our target through the funnel.
Work you'll do
Use other team members' research (as well as your own) to understand the target audience and how our offerings help address their needs and pain points
Collaborate with marketers, channel strategists, data analysts, and other creatives to develop campaigns to support business objectives
Write powerful copy for email, social campaigns, ads, landing pages, and other assets
Apply data and insights to inform demand generation messaging and optimize results
Take complex business language and distill it into clear, simple language that customers will understand and connect with
What you'll bring to the table
You must submit a portfolio link to be considered for this position.
3-7 years of copywriting experience, including email lead nurture, digital advertising, social media, and SEM
Knowledge of SEO principles and tactics
Experience in B2B marketing, with a strong background in understanding brand voice, target personas, and stages of the marketing funnel
Familiarity with quantitative practices, like A/B testing
Ability to work in a fast-paced, virtual environment managing multiple stakeholders, projects, and priorities
Excellent oral/written presentation skills; proficiency in preparation and presentation of creative work
A collaborative spirit
Degree in Writing, English, Journalism, Marketing, Communications preferred
Limited Sponsorship may be available
The TeamThe Green Dot Agency is Deloitte's in-house agency. Sitting within the Marketing Excellence (ME) organization, we provide value to Deloitte by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
Deloitte Development, LLC
Website : http://www.deloitte.com