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Digital Producer

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Greensboro, NC

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Job Description
Are you all about social and new media? Do you like change? And does \risk\ mean \potential\ in your vocabulary? Be part of a news team that's changing, growing and serving our community in the process. If you are looking for a fast-paced atmosphere to connect with users on the go, WFMY News 2 is the place to be as a Digital Producer! The Digital Producer is responsible for creating content for all digital platforms along with developing and implementing a multi-screen strategy, including web, apps, and social sites that increase synergies between on-air and digital content. Responsibilities: Management of the station's digital platforms including online, mobile and all emerging social media, to include Facebook, Twitter, Instagram and all others to come. Motivate, influence, train and develop a sense of urgency for station staff to advance social platforms and best practices in their daily course of work. Grow station's digital department efforts, \owns the role\. Lead and contribute to the development of strategic and tactical digital media plans. Understand all measurement metrics including Facebook Insights, Omniture, comScore, Google Analytics, Brightcove Video, Chartbeat, Twitter Counter, and all. Requirements: College degree in journalism, marketing or mass communications. In-depth knowledge and experience with Facebook, Instagram, Twitter, Metric tools and SEO best practices are required. Must be highly motivated, creative and aggressive in driving digital performance. Excellent writing, organization skills are required along with ability to aggregate daily/hourly trends to present at news meetings. Must be a multitasker who can plan for special projects and major news events, including breaking news coverage. Flexible schedule required, to include holidays and weekends. Knowledge of local television workflow, processes and systems is preferred. About TEGNA: TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations (including those serviced by TEGNA) and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of, the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and other powerful brands such as G/O Digital and Sightline Media Group. For more information, visit TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.

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