Job Title Social Copywriter
Job Summary | Major goals and objectives.
The Copywriter is integral to the ideation and written execution of best in class content that consistently meets high standards of creativity and innovation. This role is primarily but not exclusively social focused.
You will partner with art directors, designers and strategists to
define and implement brand voice and tone
ensure messaging is on strategy and consistent with client goals and directions
create compelling and high performing written content optimized for each platform
innovate on current and emerging platforms
manage and execute content projects with established templates and editorial calendars
write and ideate for social, digital, video campaigns and content
work with community managers in understanding consumer feedback that effects content planning
You will share your deep passion and knowledge of social and digital trends and platforms and will bring smart and creative ideas to projects and proposals.
You will work closely with the Senior Content Manager and Creative Director on driving results for clients.
Essential Job Functions
Ideate : brainstorm and develop ideas that meet and exceed client expectations; refine ideas into high performing campaign concepts and content plans
Create : contribute to and support leading concepts with thumb stopping and enriching copy
Develop : develop and maintain content calendars and content playbooks
Collaborate : collaborate with other creatives and strategists
Optimize : monitor metrics and recalibrate accordingly
Participate/lead in growth/new business proposals
Develop and maintain solid client relationships
Minimum Qualifications and Job Requirements | All must be met to be considered.
3 years of progressive writing and content experience (preferably agency side), with significant experience in social and digital platforms
Experience working with Inter Agency Teams on paid media campaigns, influencing flighting and optimization recommendations
Track record of developing concepts, calendars and pitching to clients
Specific Knowledge, Skills and Abilities:
Very strong writer with ability to transition seamlessly between different voices and styles
Ability to create and ideate high-quality copy and content ideas while multi-tasking several priorities at once
Proven ability to write engaging copy for social posts, digital content, ad campaigns, video scripts and storyboards
Extensive knowledge of all current social platforms and familiarity with emerging social platforms
Working knowledge in metrics and optimization
Working knowledge in paid media and unique advertising offerings by platform
Great sense of visual style and basic design skills a plus
Ability to relate to people and effectively communicate under stressful circumstances
A love and passion of being a student of social every day, a must
Must exemplify MXM's values
% Travel Required (Approximate) : 25%
Website : http://www.meredith.com
Meredith (www.meredith.com) is the leading media and marketing company serving American women. Meredith features multiple well-known national brands - including Better Homes and Gardens, Parents, Family Circle, Ladies' Home Journal, Fitness, More, American Baby, Every Day with Rachael Ray and FamilyFun - along with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms - including print, television, online, mobile, tablets, and video - to give consumers content they desire and to deliver the messages of its advertising and marketing partners.