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Job Details

Marketing Content Writer

Green Bay, WI, United States

Posted on
Dec 26,2018

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This position reports to the executive Director of Marketing and University Communications and assists UW-Green Bay’s Office of Marketing and University Communication as a content specialist with specific focus on writing for marketing materials and marketing content for print, web, online, broadcast, outdoor and other emerging communication channels.
This position includes the following responsibilities:
Strengthen the UW-Green Bay brand and promote the University by serving as the lead writer for marketing content to internal and external stakeholders.
Take a leadership role as requested in the creative conception and design of promotional and marketing materials, including print materials, web sites, videos, ad campaigns, presentations and any new communication or special project.
Apply UW-Green Bay brand standards.
Work as a member of a creative team to create impactful messaging, programs and campaigns.
Edit web pages for message, tone and impact, leveraging best practices in web formatting, content hierarchy and keyword placement for optimal user experience, accessibility and search engine optimization.
Bachelor's degree in English, Marketing, Journalism, Public Relations, or Communications at time of application
7 years of experience
Experience working as a marketing writer for an agency, non-profit or business-to-consumer organization
Understanding of the higher education culture and marketplace with the ability to collaborate and write marketing materials that resonate with intended and differentiated audiences.
The successful candidate will have strong oral, written, interpersonal, and organizational skills, the ability to communicate with a diverse student population, demonstrated integrity and strong leadership, and the willingness to be part of a collaborative team. The University welcomes applicants who are dedicated to enriching the quality of life for students and the community by embracing the educational value of diversity, promoting environmental sustainability, encouraging engaged citizenship, and serving as an intellectual, cultural, and economic resource.
Conditions of Appointment
Position is a full-time Academic Staff appointment. Official transcripts of the highest degree achieved will be required of finalist(s). A criminal conviction investigation will be conducted on the finalist(s). In compliance with the Wisconsin Fair Employment Act, the University does not discriminate on the basis of arrest or conviction record. The University of Wisconsin-Green Bay does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources.
Competitive salary commensurate with qualifications and experience.
This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA).
The UW System provides an excellent benefits package, including participation in the Wisconsin State Retirement System. ****Total Compensation Estimator: ****To Apply
STEP 1: Please select the applicable link below:
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STEP 3: Submit application materials:
Please be sure to complete all required fields, and include all required documents before submitting your application. Once submitted, you will not be able to edit or attach any application materials. Files must be complete to be considered. Please include the following documents:
Cover letter that specifically addresses qualifications for the essential job functions
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