CareFirst BlueCross BlueShield
Baltimore, MD, United States
Pr, Journalism, Marketing, Writing
Aug 01, 2022
Nov 14, 2022
Resp & Qualifications
Healthworx operates at the intersection of healthcare and innovation by creating, co-creating and investing in companies that are improving healthcare quality, accessibility and affordability. As the innovation and investment arm of CareFirst, Healthworx engages the startup and business ecosystem across the country, targeting and executing strategic opportunities that address the needs of CareFirst, its members and the national healthcare landscape.
The Senior Corporate Communications Consultant executes and develops corporate communications strategies that keep the target audience engaged and informed. They execute tactics using a strategic mix of communication channels. The Sr Consultant is the primary lead for developing strategic communication plans in support of high-level special projects and corporate or divisional initiatives. This role presents communications strategies at executive meetings and mentors less experienced team members.
Leads the development and implementation of the marketing and communication strategy across various audiences and channels. Works closely with business divisions to understand opportunities and priorities to provide strategic oversight and direction of various communications need which may be anticipated or unplanned.
Leads the development and amplification of strategic communications, including but not limited to tactical printed marketing materials, digital communications (website, social media, etc.) presentations, thought leadership, talking points, go-to-market campaigns and more.
Direct and work in conjunction with all support resources including but not limited to Business Divisions, Marketing Communications, Brand, Product, Public Relations, Strategic Research, Legal and Compliance.
Bachelor's Degree in Communications, Journalism, Marketing or a related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.
8 years professional communications experience.
Experience working in Digital Marketing.
Have experience using CRMs and marketing automation, preferably Hubspot.
Healthcare experience is plus, but not required.
Knowledge, Skills and Abilities (KSAs):
Project management, including the ability to delivery under tight timelines.
Developing and executing communication plans in support of business needs and initiatives.
Understanding and leveraging the right mix of communications channels to engage target audiences.
Content development for multiple channels, including web, video, internal communications, social media, etc.
Progressive experience in marketing communications with demonstrated leadership.
Experience in advertising, brand management, marketing communications, strategic planning with proven ability to develop strategies.
Strong proofreading and editing skills.
Ability to maintain effective interpersonal relationships.
Executive level presentation skills.
Participates with Senior Leadership on strategy development and issue resolution.
Equal Employment Opportunity
CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Hire Range Disclaimer
Actual salary will be based on relevant job experience and work history.
Where To Apply
Please visit our website to apply: www.carefirst.com/careers
Federal Disc/Physical Demand
Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.
The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.
Sponsorship in US
Must be eligible to work in the U.S. without Sponsorship
CareFirst BlueCross BlueShield
Website : http://www.carefirst.com/main/html/HomePage.html