The VP of Customer Marketing will be a member of the Atlas Copco Compressors, LLC Senior Management team and will have responsibility for ensuring that we are a customer centric organization. The focus of the role is on implementing marketing campaigns across
multiple different industry sectors and will be heavily focused on developing our customer communications strategy. This includes: lead generating processes, digital marketing, telemarketing, marketing communications, customer loyalty (NPS program), marketing
intelligence, industrial project marketing and running teams conducting external marketing calls to our customers.
Roles and Responsibilities:
Work with all Atlas Copco CT and Vacuum divisions and regions within the U.S. to implement marketing programs focused on regions, sectors and/or products. Understand their unique requirements and implement campaigns – including measuring the results.
Responsible for the Branding and Communications team which includes:
Ensuring the First in Mind – First in Choice ® vision of Atlas Copco is implemented in the United States through all aspects of the marketing mix including (but not limited to) advertising, brochures, shows, web sites and collateral items.
Designing and implementing a 3-year communications plan for Atlas Copco in the United States.
Budget tracking and ROI responsibility.
Responsible for the Telemarketing team which includes:
Designing and implementation of campaigns. Managing third party vendors and assigning their KPIs. Working with all Sales Managers to maximize results and understanding of the campaigns.
Responsible for the Business Intelligence tools which include:
Measuring and reporting the Compressed Air Gas Institute (CAGI) market share numbers.
Maintenance and strategy of the customer relationship management (CRM) systems (iPSM).
Working to produce competitor reports and measuring competitor activity. Monitoring and reporting of industrial projects which include specifications for compressed air equipment.
Responsible for the Customer Loyalty Program (NPS) which includes:
Producing the monthly scorecard and providing insight into the results. Producing campaigns to increase the awareness and usage of the program. Conducting mystery shop analysis to understand the customer’s journey when calling Atlas Copco and coordinate the VOIP rollout within Atlas Copco
Responsible for media and advertising plan
Maintain and ensure industry media coverage Identify advertising, webinar, or sponsorship opportunities
Responsible for developing and managing digital marketing program
Develop state of the art lead generating and brand building platforms and process
Manage Social media, email, blog, and other digital marketing channels
Contribute to positive Company branding by projecting a knowledgeable, professional, and customer-oriented image to customers.
Perform all duties in accordance with Atlas Copco standards, while always striving to understand the needs and expectations of the customer.
Take whatever action is appropriate and required to get the job done and to establish and maintain communications with all people/employees considered necessary to get the job done.
Perform other duties as assigned.
Directing the work of others Compensation consideration Disciplinary action/counseling Performance appraisal process Coaching for improvement
10 years of experience in senior communications positions.
Advanced degree in communications, journalism or business administration or equivalent experience.
Must have great communication skills - written and spoken, as well as relationship building skills, negotiation skills and self-drive. Must be result- oriented, self- motivated and proactive. Team spirit and good communication skills are essential. Must be
efficient in Microsoft Office programs, CRM, Marketing Automation and other web applications. Extensive travel required. Must have a valid driver’s license.