Schaumburg, IL, United States
Ecommerce, Marketing, Pr, Journalism
Jul 18, 2021
Oct 31, 2021
Keypath Education is seeking an SEO Specialist to join the team in Schaumburg, IL.
The SEO Specialist is responsible for the search engine optimization of university partners online websites to optimize programmatic website traffic from all sources and deliver high-converting inquiries. This includes identifying and executing the on-page and off-page strategy, inquiry projections and reforecasts, budget management and performance analysis of the website. The specialist should audit partner site performance and make recommendations to meet or exceed inquiry and start goals.
Responsibilities Include, But Are Not Limited To:
The on-page optimization component of this position includes proficiently performing the following activities:
Annual competitive analysis of peer institutions to develop/refine keyword strategy.
Optimize current content and uncover new opportunities through keyword research.
Monthly meta tag and content optimization.
Analysis of site architecture and opportunities for improvement.
Learn new SEO skills and stay on top of the rapidly evolving SEO field.
The off-page component of this position includes effectively performing the following activities:
Research websites that can aid in attracting backlinks.
Make phone calls and email relevant websites in order to earn high-quality links.
Track the effectiveness of the campaign.
Develop new and execute strategies for increasing the web presence of our clients\u2019 websites.
Ensure use of only \u201cwhite hat\u201d SEO practices, which will ensure favorable rankings in SERPs.
The conversion optimization component of this position includes the following activities:
Recommend and execute modifications to the conversion path on the site.
Identify and execute site usability or user-experience (UX) enhancements.
Establish and execute testing strategy to build traffic, site engagement and conversion rate.
Weekly reporting on performance to goal to Marketing Manager.
Things That Should Be in Your Background:
College degree in Business, Marketing, Entrepreneurship, Communications, Journalism or commensurate experience
Making SEO recommendations and implementing SEO strategies on websites.
Proven track record for accurate inquiry projections and forecasts from SEO channel
The candidate should be comfortable communicating the value of SEO to clients and also assessing the SEO needs of clients. The candidate will also need the ability to communicate technical issues in an easy to understand way.
SEO specialist will also need the ability to communicate technical issues in an easy to understand way.
Becoming a successful Internet marketer demands a willingness to keep up on industry news and stay informed.
The candidate should be able to manage multiple simultaneous projects
Demonstrated critical thinking skills, decision-making, and problem-solving skills.
Excellent written and verbal communications skills including the ability to successfully work with all levels of management.
Supervisory management skills and the ability to oversee delegated tasks.
Proven ability to effectively provide training and explain processes and procedures.
Knowledge of planning processes and issues.
Proficient with Microsoft Office Suite including Outlook, Word, Excel, Power Point, Publisher.
Knowledge of HTML/CSS and website administrations, Drupal and/or Wordpress experience, Google Analytics, Crazy Egg experience.
Special Requirements Specific to Job:
An understanding of the Higher Education and Post-Secondary Education sector
Able to multitask
Excellent written and oral communication skills
Strong attention to detail
Customer service skills
Keypath offers a comprehensive benefits package:
Medical, dental and vision coverage
Life insurance, disability and RSSP
Generous paid leave policies
Tuition reimbursement program
About Keypath Education:
Keypath Education is dedicated to creating global access to high-quality online education by partnering with the world\u2019s best universities to launch and grow high-quality degree programs with its online program management (OPM) services. Since launching in 2014, Keypath Education has generated explosive growth by signing more than 20 partners and launching operations in United States, Canada, the U.K. and Australia.
Through OPM partnerships, Keypath acts as an extension of the university\u2019s team, keeping its brand and academic rigor intact while accelerating the growth and quality of the university program portfolio and providing an exceptional student experience through industry-leading technology. Services provided include market research, capital investment, program development, marketing, student recruitment, retention and course development.
Aside from the great perks and investment in our people's own learning and development, it's our culture that really makes Keypath Education unique. We truly put our people first \u2013 our employees and our students. Our mantra is \Be Bold and Do Meaningful Work\. We seek out unique challenges. We move fast by choice. We push ourselves to be lifelong learners and demand the best from one another. It's what defines Keypath \u2013 and we wouldn't have it any other way.
Note: The above statements outline describe nature and level of work performed by individuals assigned to this position and are not intended to be an exhaustive list of all responsibilities and skills required. All employees may be required to occasionally perform duties outside of their normal responsibilities as needed.
Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans\u2019 status, or any other classifications protected by applicable federal, state or local laws. Keypath\u2019s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.