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Job Details

Marketing and Communications Director

Company name
Heart of Texas Goodwill Industries, Inc.

Waco, TX

Apply for this job

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Job Description


Category III staff member reporting to the Chief Executive Officer.  The job involves the direction of all activities pertaining to Goodwill’s marketing activities.  The primary responsibility of the employee is the management of those functions and the marketing department.


: Include, but are not limited to the following as other duties may be assigned:

1.      Promotes the general goals and objectives of the Heart of Texas Goodwill Industries.

2.      Responds to requests from the media or designate appropriate spokesperson or information source; writes interesting and effective press releases, prepares information for media kits, and develops and maintains the company’s internet and intranet web pages to include social medial postings.

3.      Identifies main client groups and audiences, determines the best way to communicate publicity information to them, and develops and implements an effective communication and public relations plan for Goodwill by using various marketing, communications, or public relations tools to educate those audiences about Goodwill's mission and programs.

4.      Serves as lead staff person in facilitation of marketing strategies for Goodwill. 

5.      Confers with other managers to identify trends and key group interests and concerns or to provide advice on business decisions.

6.      Prepares and delivers speeches to further public relations objectives.

7.      Plans, manages, and coordinates special events such as Goodwill Week, the Annual Banquet, open house events, conferences, public speaking appearances, and other activities Goodwill supports, to gain public attention through the medial without advertising directly.

8.      Establishes and maintains cooperative relationships with representatives of the community, customers, employees, and public interest groups.

9.      Develops and maintains the company’s corporate image and identity including the design of newsletters, news releases, advertising, brochures, pamphlets, radio/TV copy, newspaper articles, videotape, slides, signage, and other promotional materials.

10.  Coordinates Goodwill’s advertising efforts for all departments, including budgeting, planning and purchasing advertising.

11.  Maintains contact with area media to encourage the publication of Goodwill news and features, and with businesses, organizations and individuals to assess community needs and promote Goodwill services.

12.  Manages Goodwill’s voice messaging system (hold music, staff directory, ‘on hold’ information, etc.).

13.  Begin the process of creating a donor development program and database.  This would include creating a program that coordinates all areas concerning special project funding (including monetary and non-monetary gifts), cultivations of foundations, in-kind donations, direct mail campaigns, and events.


With anticipated growth, this position will potentially supervise the staff performing marketing and communications functions.

Job Requirements:



To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Bachelor's degree (B.A.) in Journalism, Communication Arts, Public Relations or Marketing; a minimum of five years experience in the practice of marketing and public relations; or an appropriate combination of education and experience.

Desktop publishing software (Adobe InDesign, Microsoft Publisher, etc.) expertise strongly preferred.  Graphics or photo imaging software (Adobe Illustrator, Adobe Photoshop, etc.) expertise strongly preferred.  Video creation and editing software (Apple Final Cut Pro, Apple iDVD, YouTube, Adobe Premiere Pro, etc.) expertise strongly preferred.  Web page creation and editing software (Adobe Dreamweaver, Adobe Flash Player, Facebook, LinkedIn, Wordpress, etc.) expertise strongly preferred.  Social media platform (Pinterest, Instagram, Facebook, Hootsuite, Constant Contact, etc.) expertise strongly preferred.  Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, etc.) expertise strongly preferred.  Goggle AdWords and Google Analytics experience strongly preferred.


1.      Excellent project coordination skills and the ability to think strategically.

2.      Excellent attention to detail.

3.      Exceptional writing, editing, and proofreading skills.

4.      Strong customer service skills and the ability to work effectively with a variety of individuals and personalities, both internally (employees and staff) and externally (the media, businesses, community partners, etc.)

5.      Demonstrated ability to problem solve and make effective decisions, both strategically and creatively.

6.      Proficiency in completing assignments independently, on time, and within budget.

7.      Ability to multi-task, prioritize and thrive in fast-paced, consistently changing environment.

8.      High standards of ethics and integrity.

9.      Enthusiasm for Goodwill’s mission

10.  Ability to motivate, train, and supervise employees.

11.  Knowledge of layout, printing, and publication procedures.


Must maintain a valid driver's license and a driving record acceptable to Goodwill's liability insurance provider. 

Additional Information

Applicants MUST submit a resume AND cover letter through Smart Recruiters to be considered for this position. Missing resumes or cover letters will be considered an incomplete application.

Pay Range: $45K depending on experience

Experience required: Director

You may click here

to apply for this job at SmartRecruiters.

View More Heart of Texas Goodwill Industries Jobs

Company info

Heart of Texas Goodwill Industries, Inc.
Website :

Company Profile
Goodwill was founded in 1902 in Boston’s south end by Reverend Edgar J. Helms, a Methodist minister. Helms was inspired by compassion for the poor, sick, and disabled. He began collecting shoes, clothing, and household items from wealthier areas of the city, then trained and hired the poor to repair and restore the used goods. In addition to learning the trades and skills necessary in the restoration process, they were paid wages out of the profits earned from selling the goods at a weekly church bazaar. The system worked and the Goodwill philosophy of not charity, but a chance, was born.

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