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Senior Director Marketing and Communications

Bethlehem, PA

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Senior Director, Marketing and Communications
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As **MEMBERS ONLY**SIGN UP NOW***. prepares for the public phase of its first ever $1 billion plus campaign, Development and Alumni Relations is seeking a self-motivated, creative and strategic leader to launch our Marketing and Communications program to a new level. With a clear, compelling vision for the future and a strategic plan that will inform our path forward, **MEMBERS ONLY**SIGN UP NOW***. is well positioned to achieve its campaign goals. We seek a marketing and communication professional to lead the translation of our campaign goals and priorities into a set of strategic messages, to be delivered in focused and innovative ways to drive campaign success. The successful individual will be adept at problem solving and collaborating with colleagues to achieve results. The Senior Director will have demonstrated accomplishments in managing a wide range of marketing and communications related activities, preferably within the higher education or non-profit environment. The Senior Director of Marketing and Communications will create strategy for all Development and Alumni Relations communications, including a $1 Billion campaign, ongoing fundraising initiatives and alumni engagement.

The Senior Director will focus immediately on building a comprehensive multi-year campaign communications plan that includes a needs assessment and resource allocation proposal. The successful candidate will lead in the production of campaign and other advancement communications collateral. The Senior Director will partner with the Development and Alumni Relations senior leadership and other fundraising professionals to develop highly personalized materials that will be used to solicit and secure gifts from the Universitys highest-level prospects and donors. The ideal candidate will have expertise describing complex institutional subject matter, academic priorities, and concise rationales for philanthropy. The Senior Director will maintain a firm understanding of Lehighs campaign initiatives and goals, while also understanding how Development and Alumni Relations and the campaign fit with the broader University communications strategy. The Senior Director of Development and Alumni Relations Marketing and Communications will serve as an integral part of the Development and Alumni Relations Team, working in close partnership with Development and Alumni Relations leaders and programs supporting, fundraising, operations, principal gifts, campaign management and alumni relations. The Senior Director will also work closely with other Development and Alumni Relations Operations leaders in Donor Relations, Prospect Research, Prospect Management, Information Services, Learning and Training, Events. This position supervises an 8-person Development and Alumni Relations Marketing and Communications Team. The successful candidate will serve as a senior member of the Operations Team and report to the Associate Vice President for Development and Alumni Relations, Operations.

* Build, implement and manage a fully integrated and strategic Development and Alumni Relations Marketing and Communications program

* Define and build best practice, including assessing current program resources, identifying needs and recommending how to modify the program to fit the needs of the operation

* Oversee strategic execution in all media outlets; direct mail, one-pagers, websites, videos, emails, virtual and social media engagement

* Develop themes, messages, and materials for key areas in the division; such as principal gifts, major gifts, planned giving, annual fund, Lehigh Fund, alumni relations, special events and donor relations

* Ensure that all communication is tailored to target audiences and is consistent with overall brand strategy, messaging and design

* Stay actively engaged with and knowledgeable about other universities and their successful marketing strategies as they relate to fundraising and alumni relations

* Stay current on all marketing techniques in higher education and other industries as to direct activities of the team and leverage new technologies and strategies

* Serve as liaison with colleagues across Lehigh to ensure quality messaging and strong working relationships

* Ensure that Development and Alumni Relations communications coordinates announcements and publicity with University Communications

* Assign writing responsibilities to appropriate staffers and serve as final quality check and editor on all digital and print pieces

* Serve as liaison with outside photographers, graphic designers, consultants, copywriters and advertising agencies involved in special events

* Inspire a data-driven culture for digital engagement, including social media listening tools, email testing and conversions, Google analytics, and integration with standard alumni relations engagement metrics

* Develop, execute and oversee a comprehensive, fully integrated, multi-year campaign communications plan and related campaign public launch plan

* Develop and manage all campaign-related communication materials including a campaign case statement, social media and all other related print and digital documentation

* As part of the campaign communications plan, create a comprehensive marketing plan segmenting donor and alumni audiences with recommendations on message, timing, and tools to effectively communicate with Development and Alumni Relations audiences

* Lead in the creation of the campaign launch plan, including collateral, tool kits, marketing videos and other collateral

* Implement high-level institutional and campaign messaging in partnership with Senior Director of Strategic Messaging

* Work in close partnership with the Senior Director for Development, the Campaign Director and the Senior Director of Strategic Messaging

* Provide strategic leadership and partner closely with senior leaders in all Development and Alumni Relations programs, including Fundraising, Alumni Relations, Donor Relations and Events; serve as key liaison with University Communications to create cohesive messaging across the University

* Recommend marketing and communications strategies that align with and support program plans and goals developed by leaders managing all fundraising programs, Alumni Relations, Donor Relations and Events

* Manage crisis communications and institutional talking points as they relate to Development and Alumni Relations audiences

* Partner with Alumni Relations and Lehigh Fund to ensure a single vocabulary is used at all levels of engagement and giving to provide a uniform tone and perspective about Lehigh and the campaign

* Partner with donor relations to ensure that messages are within the context of overarching Development and Alumni Relations messages about the campaign and Lehigh

* Partner with Principal and Major Gifts programs to reliably deliver inspiration and messages consistent with University objectives

* Create communications plans for events in partnership with multiple program leaders across Development and Alumni Relations responsible for developing overall event strategy

* Ensure that digital and print materials follow brand and/or campaign guidelines and adhere to quality standards for content and message

* Oversee the content strategy and development of alumni and campaign websites, working with Alumni Relations and University communications

* Articulate core themes and messages to all staff to ensure messages are understood and conveyed effectively across all publications

* Serve as final editor for all Development and Alumni Relations publications and communications, including web and digital communications

* Ensure that campaign and donor messaging is clear, concise and that messages match audiences

* Edit key letters and communications in support of Development and Alumni Relations team members

* Oversee production and review process within and outside the department

* Provide direction and oversight to graphic designers to ensure consistent look and feel

* Write and edit materials as needed, including campaign publications, website copy, email copy, brochures, stewardship pieces and video

* Ensure social media strategies are fully integrated into all appropriate outreach

* Stay informed of new technology and its potential application to Development and Alumni Relations communications

* Supervise Development and Alumni Relations Marketing and Communications Team

* Supervise an 8-person Marketing and Communications Team in addition to student employees and contract vendors

* Support Alumni Relations staff responsible for mass communications, including volunteer outreach, social media listening and two-way conversations, simple event emails, and event registration landing pages

* Assign and direct work and manage performance for staff, including director-level employees

* Provide continual performance feedback and conduct regular performance reviews

* Analyze and organize office operations and procedures

* Maximize productivity through the use of technology, software and management

* Manage employment, including position evaluation, salary recommendations, training, performance review and approvals for hire

* Identify appropriate professional development opportunities for staff

* Periods of high volume/workload may be required

* Occasional evening, holiday or weekend hours

* Occasional travel to attend conferences or regional events

* Bachelor's Degree in English, Journalism, Communications or related degree required

* Eight or more years related work experience

* Excellent communication and interpersonal skills

* Excellent writing ability and organizational skills

* Supervisory experience required

* Solid analytical, decision making and problem solving skills

* Solid computer skills with experience using word processing and spreadsheet software

* Successful completion of standard background checks including but not limited to: social security verification, education verification, county and national criminal background checks, PATCH, FBI fingerprinting, Child Abuse Clearance. Based upon the requirements of the position Lehigh may also request credit history reports, motor vehicle checks and professional license/certification verification


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Document ID: AC191-5QVV
Ad Number: 25825213
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