In a case of good news, bad news, America’s newsrooms are facing a turning point.
As jobs are being cut and operating costs rise, newspapers are unable to produce the quality assignments of the past. Meanwhile, the limitless but unpredictable potential of the Internet could save everything.
In what is now a race against time, newspapers are rushing to put what resources they have left into web-based media coverage.
The knock on most newspapers is a lack of quality national or foreign coverage and too close of a focus on local news. Today’s newspapers have fewer pages, shorter stories, and fewer reporters covering larger beats. Most
editors defend local stories as the backbone of their papers, but they can limit a paper to a niche market.
On the other hand, news on the Internet can work to diversify and expand readership. While it does work with limited and questionable material value, the Web also speeds delivery, allows interaction with readers, and offers infinite space for information.
The challenge for newspapers is to add gains on the Web that were lost in
print advertisement revenues. The future of the newsroom depends on an understanding of web-based business. Younger, more tech-savvy newsrooms may be able to keep up with the task. They just might not have a lot of help.