Conventional wisdom of New York City concludes that if you can make it there, you can make it anywhere, and the New York Sun, after six years, is realizing just what that means.

Started in 2002 as a fresh alternative to the New York Times, the Sun specialized in matters of the New York government and the arts, with a conservative focus. And despite reporting good ad revenues, which increased over the past four years -- contrary to current industry trends -- the paper is printing its last copy on September 30th.

According to Sun editor Seth Lipsky, the paper was not profitable due to higher costs of operations and production, and while readership was reported at 150,000, only 14,000 of those were from subscribers. The paper was unable to secure financing to move forward, and could not raise enough capital to stay afloat.

It will be missed by many, including New York Mayor Michael Bloomberg, who described the Sun’s run as “brief.” It was Lipsky who accepted the curtain call, issuing a statement on the paper’s website (nysun.com) thanking readers and wishing the exiting staff well.

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