Senior Copywriter: Proposal Development Professional

Profile

Description

The Senior Copywriter creates engaging content that is disseminated across various channels, most predominantly in Large Group Proposals. This role uses research in product positioning and strategy to write copy that communicates value for the customer. Clear, concise, and consistent content is developed to inform and engage target audiences, telling a compelling story that builds trust in Humana's products and services. Ideal candidate will have an eye for detail and be comfortable working in a collaborative environment, collecting research and using it to draft appropriate, strong narrative.

Responsibilities

Write, edit and ensure consistent content for multiple communication channels including Large Group proposal entries, cover letters, executive summaries and case studies

Produce error-free content that adheres to style and branding guidelines

Conduct thorough research and interviews

Collaborate with product teams, sales, marketing, and subject matter experts (SMEs) across the company to create narrative based on insights, product positioning, and proof points

Interpret strategic direction and adapt points from briefs into persuasive copy concepts

Compellingly communicate a product/service/deliverable story that demonstrates the competitive differential

Work closely with proposal writers/project managers as a team player in aligning and delivering on requests

Simultaneously manage multiple projects with short deadlines

Edit and proofread as needed

Required Qualifications

Demonstrated expertise in copywriting and content development

Strong writing, editing and proofreading skills for clarity, transparency, consistency and persuasiveness

Strong research skills and collaborative spirit

Demonstrated oral communication skills to compliment writing experience

Proficient time-management and organizational skills

Bachelor's degree in Journalism, Communications, or Marketing

Strong business acumen

Excellent Microsoft Office suite skill set including Word, Excel, PowerPoint, Outlook

5 years of writing experience; healthcare industry preferred

Preferred Qualifications

Additional Information

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com